Phase 1 · Phase 2 · Phase 3

You're In.

This is home base for your Grand Brand Treatment™. Three phases, each one building on the last. Below, you'll find what each phase covers, what you'll walk away with, and how to begin.

Optional, Not Required

Consider Taking the CliftonStrengths Assessment

Some clients find it useful to have language for their natural talents going into Phase 1. It's not required, and The Check-In works perfectly well without it, but if you'd like a head start, this is a well-regarded option.

About 30–40 minutes · $24.99, purchased directly from Gallup

Take the Assessment on Gallup.com →

Phase 1

The Check-In

This is where we slow down before we speed up.

Before we build anything, we need to hear your actual voice. Not the one that's been answering to a title, a team, or someone else's agenda.

The Check-In surfaces what you already know about yourself but haven't had the language to name. We'll identify what you stand for, what you're genuinely brilliant at, and the through-line connecting everything you've built across your career.

You won't leave this phase with a brand. You'll leave with conviction: a clear, unwavering sense of what you're building and why it belongs to you.

The deliverables for Phase 1 are as follows:

The Brand Diagnostic Intake™ begins with Your Grand Clarity Map™ — the guided chat tool below. Once I receive your completed results, we schedule The Brand Clarity Session: a 45-minute conversation reviewing what the GPT surfaced. From there, I create The Brand Diagnostic Brief™, and we schedule a second 45-minute conversation to review it together.

The Brand Diagnostic Intake™ — a structured intake you complete before we meet, so our first conversation starts at depth, not introduction
The Brand Clarity Session™ — 45 minutes, one-on-one, reviewing your Grand Clarity Map™ results
The Brand Diagnostic Brief™ — the foundation document we both work from going forward

Access to Your Grand Clarity Map™ chat tool is below. Work through it at your own pace, there's no rush and no wrong answers. When you've completed it, send your results so I can review before we meet.

Your Grand Clarity Map™ Chat

An interactive clarity experience for women leaders navigating their next chapter, whether building a business, defining their voice, or clarifying direction. In one guided session, it reveals what is true, what is getting in the way, and what to do next.

Phase 2

The Treatment

This is where your brand takes shape.

Using everything surfaced in Phase 1, we build the visual and verbal identity that reflects who you actually are. Not the corporate version. Not the muted version. Not the version that's spent years being competent and reliable.

By the end of this phase, you'll look at what we've built and think: yes, that's it. That's the one.

What you'll receive:

The Grand Brand Board™ — your brand's full aesthetic world, made visible
The Signature Style Guide™ — the operating manual for how your brand looks, feels, and presents
The Brand Positioning Statement™ — a polished, investor-grade articulation of why your work matters

Your Signature Identity™ chat is below. Complete each section thoughtfully, this shapes your Pinterest board assignment and everything after it.

Phase 3

The Activation Protocol

This is where it becomes operational.

Clarity without motion is just a nice document. Phase 3 translates everything we've built into language you can use, a system you can run, and a plan that moves you forward without overwhelm.

You'll know exactly what to say, where to say it, and how to begin, on your timeline, in your way.

What you'll receive:

The Personal Identity OS™ — including your Tagline + Bio Refinement™
The Activation Protocol™ — a custom launch plan sequenced to your goals and your timeline
The Post-Treatment Review Call™ — the final calibration before anything goes public

The Activation Readiness chat is below. Answer clearly, it will ask about your visibility goals and your timeline, and build your launch checklist from there.